Maker Brands

We champion the craft that defines true luxury

Exceptional craft shapes the luxury industry, but only when it is truly understood. At HELM, we support maker brands by sharing the depth, intention, and artistry behind their work with the studios and private clients who value excellence at its highest level.

We are passionate about the continuation of craft - its techniques, its stories, and its place within the world of collectible interiors. We believe this is best communicated through genuine education, not through in-house or independent sales representatives motivated by targets or commissions.

Our role is purely strategic and entirely impartial. Through informed insight and deep familiarity with the luxury landscape in the UK, US, and beyond, we help your work reach the right audiences in a way that protects integrity, preserves authenticity, and strengthens appreciation for the craft itself - never through influence, always through understanding.

  • We help articulate the capability, nuances, and individuality behind your work so the right clients and studios understand your true value. We aim to elevate your craft within the markets where it is most respected and appreciated.

  • Our role is not to sell or represent. Our support is rooted in education and clarity, transparency, and informed insight so designers and clients can appreciate the craftsmanship, processes, and possibilities behind your work.

  • We introduce your work to studios and project teams in an educational context, never as a sales channel or specification push. Our role is to help your craft be understood by the designers and clients who value yacht-grade quality, appreciate true artistry, and are already working at the level your work deserves.

  • We speak your language and help convey what makes your work exceptional - from materiality to sampling to production realities. This transparency builds trust and sets accurate expectations from the start.

  • We champion long-term relationships over quick wins. Every introduction, insight, or conversation is made with respect for your craft, your time, and the standards that define your work.

For Maker Brands
and Artisans.

Capabilities

Craft Positioning Within the Luxury Market

Clarifying capability, process, and value for owners and studios at the highest level.

Educational Outreach & Visibility Support

Sharing the story, skill, and nuance behind your work - never through sales, always through insight.

Capability, Capacity & Quality Assessment

Helping articulate what your workshop can deliver, and at what scale, timing, and precision.

Process, Material & Lead-Time Communication

Guiding you in setting clear expectations that build long-term trust with owners and their design teams.

Audience Alignment & Project Relevance

Ensuring your work is understood by those commissioning and designing the types of projects your craft is meant for.

Advocacy for Craft Integrity & Sustainable Growth

Championing your artistry without targets or commercial influence - because in true luxury, excellence is never measured in volume.

Categories

  • Specialist Finishers

    Makers who elevate surfaces through patination, gilding, lacquering, and specialist coatings. Their work transforms materials into refined finishes.

  • Artisans

    Independent craftspeople whose mastery spans ceramics, glass, textiles, sculpture, and hand-crafted objects. Each piece carries the signature of technique and human hands.

  • Furniture Makers

    Makers dedicated to custom joinery and fine cabinetmaking. They shape form and function with precision, producing heirloom-quality pieces.

  • Upholsterers

    Experts in tailored comfort and soft craftsmanship. Their work refines proportion, silhouette, stitching, and detail - creating pieces that feel as good as they look.

  • Metal Workers

    Fabricators skilled in bronze, brass, aluminium, stainless steel, and mixed metals. Their craft blends engineering with artistry.

  • Lighting Makers

    Artisans and ateliers who shape light through glass, metal, crystal, and innovative materials. Their work defines atmosphere, and the sculptural impact of illumination.

  • Stone and Surface Specialists

    Craftspeople who work with marble, onyx, and textured stone. Their expertise lies in sourcing, finishing, and shaping materials with remarkable technical fluency.

  • Leatherworkers and Textile Artists

    Makers skilled in hand-stitched leather, woven textiles, embroidery, and fabric artistry. They bring tactility, detail, and narrative to interiors through refined craftsmanship.

  • Glass and Crystal Studios

    Blown, cast, and kiln-formed glassmakers who play with light, clarity, and form. Their work ranges from statement pieces to architectural elements.

  • Fine Linens & Towelling Makers

    Workrooms dedicated to bespoke linens, bedding, towelling, and soft goods. They specialise in tailored detailing, superior fibres, and the quiet luxury that defines personal comfort.

 FAQs

  • We stand for something fundamentally different. Our approach is educational, not transactional. Traditional sales roles focus on volume and targets, but true luxury craft is built on understanding, alignment, and long-term fit. HELM provides informed advocacy grounded in deep industry knowledge, first-hand global project experience, and an impartial view of capability, capacity, and quality.

    We introduce your work through education and context, helping studios and clients genuinely understand your craft so that opportunities are built on appreciation, not persuasion.

  • No. Our support is educational and strategic, not transactional. We do not sell, represent, or take commission. Our purpose is to help studios and clients understand your craft, capability, and process - never to influence specifications.

  • Through education, clarity, and meaningful visibility. We share your work with studios, representatives, and project teams who operate at a level where your craft will be understood and valued. For makers who typically work within domestic markets, we help bridge the gap to international opportunities by articulating capability, capacity, and quality with precision and context.

    This is never sales-driven. It is thoughtful, informed advocacy - grounded in workshop visits, material understanding, and a true respect for the craft - ensuring your work is seen by the people and projects where it fits naturally and authentically.

  • We partner only with makers whose craftsmanship, values, and capabilities genuinely reflect the standards of the luxury interiors sector. Our roster is intentionally small and highly curated. Each maker is selected through deep due diligence, including workshop visits, material reviews, and an understanding of how they operate day to day.
    We look for authenticity, mastery, and a commitment to craft that endures - choosing partners who can confidently meet the expectations of an international, luxury market.

  • We work with a tightly curated group of ten makers only, whose craft can stand beside the highest levels of yacht, aviation, and architectural design. Our roster is intentionally small, uncompromising in quality, and united by a shared commitment to excellence.